Canadian comedians are walking away laughing after Just For Laughs and SiriusXM Canada announced they would keep a satellite radio channel’s content 100 per cent Canadian, after all.
News that a channel called “Canada Laughs” was being re-tooled by Just For Laughs (JFL) to incorporate performers from the U.S. and around the world sent ripples of anxiety through the Canadian comedy industry over the past week.
But on Wednesday night, SiriusXM and JFL announced that the channel, now called “Just For Laughs Canada,” would use only homegrown material and would not draw from JFL’s substantial archives of comics from around the world.
“Canadian artists will be eligible for the same royalties as under the previous channel,” the two companies wrote in a news release.
“I’m just so thrilled. Everyone is so thrilled,” said Sandra Battaglini, co-founder of the Canadian Association of Stand-up Comedians.
Her association had sent a letter to the heads of the two companies on Friday, pointing out how few places Canadian comics have to gain exposure and income.
“In the letter we included comedian statements, and I think it just really struck a chord,” she told CBC News.
The association also hosted a packed town hall event in Toronto on Tuesday.
Battaglini says she felt Sirius and JFL genuinely may not have realized how important the revenue from the satellite channel is.
“It feels like, for the first time, our industry is actually listening to us and working with us. And showing us the respect, and honouring the work,” she said.